10 of the Most Innovative Chatbots on the Web

On October 4, 2017
2

If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot.

Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of humanity – chatbots often sound almost human, but not quite. Their speech is awkward, the cadence somehow off.

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How to Identify Your Most Valuable Keywords (& Find More)

On October 3, 2017
1

Quality Score is the straw that stirs your paid search drink.

At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

 how to identify high value keywords in your adwords account

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Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

On October 2, 2017
1

October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig.

Best of the WordStream Blog September 2017

It also means it’s time to take a look at the most popular posts from the WordStream blog in September.

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How to Win New PPC Accounts: 5 Approaches for Agencies

On September 27, 2017
3

how to add ppc as a revenue stream

If you Google “wealth strategies,” you’ll quickly find the concept of multiple revenue streams. Usually, these articles recommend buying property and generating rental income. But for the modern marketing agency, there’s a simpler way.

Your agency has an advantage over most other companies in that you can, and likely do, offer multiple services. And PPC advertising can be your next revenue stream … if you ask the right questions.

Today, I’ll outline five things you should say to your prospects as well as your agency’s new and existing clients to introduce them to PPC.

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The Complete Guide to Creating Great-Looking Facebook Ads

On September 26, 2017
8

As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends and families. Why would someone engage with your ad when they see that their childhood friend just posted her wedding photographs?

how to create great facebook ads guide

This is why your Facebook ad image has to be visually enticing.

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The Beginner’s Guide to B2B Facebook Advertising

On September 25, 2017
10

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was two years ago, when lead ads and pixels were nothing more than a glimmer in Mr. Zuckerberg’s eye.

In 2017, Facebook is robust enough to do the convincing by itself. At least, it should be.

beginner's guide to b2b facebook advertising

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5 Can’t-Miss Sessions at #INBOUND17

On September 22, 2017
0

It’s that time of year again, Inbounders!

Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.

inbound 2017 wordstream sponsor 

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8 Popular Landing Page Designs: Which Types Work Best?

On September 21, 2017
2

Landing page designs Mayweather McGregor fight

Designers and marketers are always debating what types of landing pages work best. Minimalist design? How much copy? Long-form or short-form? What about video vs. static? Well, why not square landing page designs off in a series of fights?

So check out eight popular landing page design types, their pros and cons, how they compare, and what might happen if they duked it out in a ring.

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