SEO Title Tag Formulas: How to Create High Performance Title Tags

On August 5, 2009
51

One of the most important pieces of copy for SEO is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.

In my mind, the title tag is so vital to the success of your SEO that I advocate rigorous testing of tags to find which ones work and which don't. Once you've found a winner, you should implement a title tag formula that everyone who touches SEO on your website can follow.

Benefits of an SEO title tag formula:

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Google PageRank Update: July, 29, 2009

On July 29, 2009
17

We're seeing a Google Toolbar PageRank update that happened about 20 minutes ago (July 29, 2009). Many of our top level pages have jumped in rank as a result of this latest update.

Also, our take is Google has started to update Toolbar PR more and more frequently. By my count, this is the fourth update in 2009. Note that in all of 2008, there were a total of five PR updates. So if this latest TBPR update is confirmed, Google is clearly updating more frequently and we should reach seven or eight updates by year's end.

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Features, Not Just Benefits – Why Differentiation Requires More Than Vague Maxims

On July 8, 2009
2

Every marketing 101 class worth its salt will have you walking out the door uttering two time-honored maxims where messaging and copy is concerned:

  • Benefits, Not Features.
  • Unique Value Proposition.

No one really wants to hear about what you do, they want to know what you’ll do for them, right? And you want to make sure that you’re showing unique value; that you offer something no one else does. You want to provide differentiation.

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The PPC Agency Differentiation Checklist – The 5 Questions That Will Gain You Market Share

On July 1, 2009
0

If you’re selling a product or service of any kind, differentiation should be top of mind. Search agencies are no different. Really this could apply to any online marketing agency or consultant, but for the sake of this post we’ll discuss why it's particularly pertinent to paid search: people are starting to spend more on search, there are reports that most of that increased spend is being pushed towards pay per click advertising, and many are frustrated with their results.

This means two things:

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Interview With The Experts: Eric Lander

On June 26, 2009
5

If you've had any interaction with Eric Lander, you probably know a few things: He lives outside Boston, he's established way more companies than most people under 30 (or 60, for that matter), he's incredibly kind (don't let him tell you otherwise), and he really knows search and social marketing. We decided to take advantage of the last part by asking him to kick off our Search Marketing Interview Series.

WordStream extends a very sincere thank you to Eric for sharing his insight and expertise with us. 

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