7 Ways to Write More Engaging, Compelling Website Copy

On November 15, 2017
4

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action.

website copy tips

You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.

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A Glimpse Inside WordStream’s First Customer Insight Round Table

On November 15, 2017
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Last Wednesday, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington offices excited, alert, and ready to share their experiences as business owners, digital marketers, and WordStream customers.

WordStream Customer Insight Round Table

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Complete Beginner’s Guide to Account-Based Marketing (ABM)

On November 10, 2017
0

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place.

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Ultimate Guide to Dominating Black Friday PPC in 2017

On November 8, 2017
3

Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you. Even if you choose not to participate in Black Friday, you can risk burning through your budget with nothing to show for it.

black friday ppc 2017

In this post, I’m letting the tips flow.

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Bing Ads Benchmarks for YOUR Industry

On November 6, 2017
1

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market!

Bing Ads has a few unique advantages to Google AdWords that dedicated SEMs can take advantage of. Additionally, just like on AdWords, performance can differ across different industries on Bing – making it extra lucrative for certain advertisers.

average ctr on bing

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