5 Best Reporting Tools For Marketers & Advertisers

On February 9, 2018
6

Bosses and clients don’t always know what you do all day.

Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.

But beyond that?

¯\_(ツ)_/¯

In that sense, reporting should be like selling.

marketing reports

Read More

Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

On January 25, 2018
0

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Hyperlocal marketing

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

Read More

3 Attention-Grabbing Outreach Marketing Techniques

On January 19, 2018
0

Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel.

With this popularity comes much noise. Everyone is using email to reach people of interest. According to a study by Harris Interactive, most people struggle to manage more than 50 emails a day.

In this post, I’m going to show you how to defy those odds.

Read More

8 Real, Data-Backed Predictions for PPC in 2018

On January 16, 2018
5

In the world of PPC, 2018 is going to get bonkers.

Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably some preparing to do)! To separate the most-probably from the pipe dreams, I dove into the data and came up with some ideas as to what lies ahead.

Read More

WordStream's Top 20 Stories of the Year

On December 27, 2017
0

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive.

Best of the WordStream blog 2017 edition

Read More

How to Do a SWOT Analysis for Your Small Business

On December 20, 2017
2

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

SWOT analysis

Read More

How to Make Paid Search & Social Media Marketing Work Together

On November 22, 2017
1

Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish?

Combine PPC with social media

Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That's why you see so many experts in online marketing specializing in one approach.

Read More

Complete Beginner’s Guide to Account-Based Marketing (ABM)

On November 10, 2017
0

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place.

Read More

Pages

WordStream Awards: