Learn AdWords in Under an Hour with WordStream & Skillshare

On November 27, 2017

Learning paid search is hard – and it’s harder on your own! Not all advertisers have the time to learn paid search, and even fewer have the budget to make mistakes in their first campaigns.

Well, if you’re struggling with this yourself, you’re in luck: WordStream recently paired with Skillshare to launch a full class to help you master Google AdWords fundamentals and launch your first paid search campaign!

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How to Use Google AdWords [Infographic]

On March 20, 2017

how to use google adwords

In a way, AdWords is a lot like college.

You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

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6 Ways to Learn AdWords Without Getting Certified

On June 22, 2015

I have a confession.

When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group.

I literally found learning Japanese less intimidating than learning AdWords.

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How to Set Up an AdWords Account

On August 7, 2013

 Learn PPC in guided courses with PPC University

Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing!

You have a website that is relevant, easy to navigate, and fairly well built out.

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What's a Good Click-Through Rate (CTR) for PPC?

On April 26, 2010

Click-through rate, or CTR, is hugely important for advertisers. In most PPC platforms, including Google AdWords and Bing Ads, your CTR helps determine both your ad rank and your cost per click. The higher your CTR, the better your ranking and the lower your costs.

Click-through rate is the percentage of total ad views that result in clicks, and it is one of the key factors in Google’s Quality Score formula. Google uses Quality Score to determine both your ad position and actual cost per click.

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