10X Your A/B Testing with AdWords Ad Variations

On February 13, 2018
5

Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens if you invert your headlines? Do URL paths even matter, bro?!?!

When it comes to writing ads, these are the questions that haunt paid search aficionados. They’re the crux of ad-centric A/B testing, and they’ve been notoriously difficult to answer for a whole gang of reasons, from a lack of time to sub-optimal ad rotation settings and then some.

Until now.

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The Year in AdWords: The 27 Biggest Stories of 2017

On December 18, 2017
6

Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords Experience

Everyone’s favorite paid search platform got a makeover!

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Google Releases Life Events Targeting to Everyone!

On November 29, 2017
1

Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords

Earlier this year, Google perked heads when they first announced that they would allow us to target based on users going through a major life event, such as getting married. Well, as of today, all advertisers (and agencies) can take advantage of this exciting new life event targeting feature within their AdWords accounts!

adwords life events targeting

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Google Customer Match Expands to Include Targeting by Phone Number & Address

On November 28, 2017
8

As great as customer match is, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

email match rate in google adwords

Well, just in time for the holidays, Google has expanded the way advertisers can target users with Customer Match – by matching them to their phone number or their address!

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4 Super-Useful New AdWords Features You Need to Try

On November 21, 2017
10

Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns.

Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account.

#1: Promotion Extensions

Since the advent of AdWords, folks like you and me have been forced to use their ad headlines and description to share promos with prospective patrons. No more!

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