How Teamwork & Strategy Help a Financial SaaS Company Succeed

On November 11, 2016
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Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals.

Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaign management back in-house after an unsatisfying experience with an agency.

Adaptive Insights team photo

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How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

On July 29, 2016
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To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning about new products and features, it can prove too much for some advertisers.

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3 Ways Atkins Marketing Solutions Grew Profits with PPC

On May 19, 2016
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The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies.

Customer Spotlight Atkins Marketing Solutions logo 

However, as any marketer or agency professional could tell you, it’s ferocious out there, and the pressure of not only taking care of existing clients but also trying to find new business is brutal. Even skilled, experienced marketers need help, as Stuart Atkins of Atkins Marketing Solutions discovered while growing his agency.

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How A Safari Travel Specialist Achieved Wild Results with AdWords

On April 22, 2016
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Africa is one of the most exotic places on Earth. Often referred to as the Cradle of Civilization, Africa is a truly immense continent that boasts some of the most diverse and dramatic landscapes in the world, along with many of the planet’s most iconic animal species.  

 Go2Africa Customer Spotlight Carlien Parsons

Go2Africa’s Carlien Parsons at ‘Giraffe Manor’
(and no, this image was not altered in Photoshop)

Established in 1998, South African travel agency Go2Africa has been helping people realize their dream of seeing this incredible continent first hand for almost 20 years. When it came to using AdWords to find new business, however, they needed a little help themselves.

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How One Vitamin Company Got Its AdWords Account in Shape

On March 18, 2016
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Today, health and wellness is about far more than just regular checkups at the doctor – it’s a lifestyle. As healthy living has become increasingly popular, many different kinds of businesses have emerged to cater to the demand for health products, including Optimum Health Vitamins.

WordStream Customer Spotlight Optimum Vitamins

Based in Edmonton, Canada, Optimum Health Vitamins is a small chain of health food stores specializing in natural health products, including vitamins and herbal supplements. As a growing retail operation, Optimum turned to AdWords to help grow its business and find new opportunities. However, as Graham Couling – Optimum’s Marketing Manager – soon discovered, expanding the company’s reach with AdWords would prove more difficult than he thought.

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Every Dog Has Its Day: Koru K9 Dog Training’s AdWords Success Story

On February 19, 2016
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Although the similarities may not be immediately obvious, there’s a great deal of overlap between running an AdWords account and training a stubborn or badly behaved dog. This was a lesson that Ray and Bridget Murphy, proprietors of Koru K9 Dog Training and Rehabilitation in San Francisco, California, discovered shortly after getting started with PPC to promote their business.

Customer Spotlight Koru K9 Dog Training and Rehabilitation

Bridget and Ray Murphy, of Koru K9 Dog Training & Rehabilitation of San Francisco, CA

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3 Ways WordStream Helped One Agency Tackle PPC

On November 20, 2015
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“Always finding a better way to do the best things” is how Rebecca Whitney defines her role as President and Chief Innovation Office of the digital marketing agency Alcott Whitney. The agency does all things marketing, from email marketing, to analytics, big data, digital, and even direct mail, with the ultimate goal being to help their clients grow their own businesses. More business for everyone! Sounds like a pretty good deal, right?

 

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