How to Create Universal App Campaigns In 60 Seconds (or Less!)

On June 16, 2016

Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.

They're perfect for creating a low effort, low cost install channel that you can put on autopilot because Google does the work for you!

More importantly, you automatically target many marketing channels through one campaign, saving hours of work and ongoing optimization.

creating universal app ads

I've had a ton of success using Universal App Campaigns – and you will too – as long as you follow this simple guide.

Let's get started!

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3 Hacks to Dominate Your Mobile Conversion Rates

On October 19, 2015

3 hacks to dominate mobile conversion rates

There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may not be a pretty picture, but the good news is, there’s quite a bit that advertisers can do to turn their performance around.

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5 Charts That Prove You Should Be Running Mobile PPC Ads

On September 24, 2015

Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on.

#1 The Search Landscape Has Officially Changed

Oh, how times have changed.

mobile vs. pc local search volumes

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Mobile PPC Strategy: Are You Missing Out On Conversions?

On October 16, 2014

I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy?

Take a look at these stats showing how mobile and search tie together:

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