Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

On December 14, 2017
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Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:

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New 20-Minute Work Week Alert: Device Bid Adjustments

On November 20, 2017
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Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive the most sales.

Of course, you can make these adjustments manually, but our customers look to us to make their lives easier. That’s why we built the 20-Minute Work Week to nudge you to make the optimizations with the most potential for impact in your advertising campaigns each week.

device bid adjustment alerts

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A Glimpse Inside WordStream’s First Customer Insight Round Table

On November 15, 2017
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Last Wednesday, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington offices excited, alert, and ready to share their experiences as business owners, digital marketers, and WordStream customers.

WordStream Customer Insight Round Table

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Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

On October 2, 2017
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October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig.

Best of the WordStream Blog September 2017

It also means it’s time to take a look at the most popular posts from the WordStream blog in September.

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Attention Marketing Savants: WordStream Is Hiring

On July 25, 2017
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If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was clickbait, but you can’t be sure. You want to believe we wouldn’t be so cruel. You want to believe the monitor you just spit coffee onto didn’t die in vain.

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