Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive the most sales.
Of course, you can make these adjustments manually, but our customers look to us to make their lives easier. That’s why we built the 20-Minute Work Week to nudge you to make the optimizations with the most potential for impact in your advertising campaigns each week.