37 Staggering Video Marketing Statistics for 2018


As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

Video Marketing

Video Marketing Volume Statistics

Graph Video Stats

  • 72 Hours of video are uploaded to YouTube every 60 seconds.

  • One-third of online activity is spent watching video.

  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 
  • 85% of the US internet audience watches videos online.

  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • Marketers who use video grow revenue 49% faster than non-video users.

  • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

  • Social video generates 1200% more shares than text and images combined.

  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 
  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

Facebook Gifs

Video Engagement

(Sprout Social’s Video Engagement)

  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.

  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.

  • 46% of users act after viewing an ad.

  • An initial email with a video receives an increase click-through rate by 96%.

  • Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).

  • Video attracts two to three times as many monthly visitors.

  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 

  • Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

Want more statistics to assist with your 2018 strategy? Check out our social media marketing statistics and more digital marketing stats to inform your strategy!

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Narendra Wetkoli
Mar 11, 2017

Thanks for sharing Informative post with us.

Blitz 3D Design
Mar 11, 2017

Dear Sir,

Thanks For Shearing Such Information, Your Article is very useful for Marketing Works.

Kenneth English
Apr 13, 2017

Thank you for the information. The numbers are amazing. It's one thing to tell people about the growth of video. Quite another to show them.

Anna Johnson
Jun 01, 2017

I must say that nowadays online video marketing is playing a huge role in business growth. These stats really makes sense for the success of the business through online video marketing. My experience tells that, to engage more and more audience to your business your video must have the taste of "humor, inspiration and concise but worthy lesson".

Jun 09, 2017

Exactly! It's the need of time that we have to maintain our business via online video marketing. The competition is tough in the market and the one who promotes it's business on almost every forum is a winner. Thanks for sharing a wonderful article :)

Amanda Johnson
Jul 06, 2017

Such a helpful resource! Thanks Marry for sharing with us!
Adding in that I wanted to know; what you think is it a good choice for small-scale businesses to invest some little capital on online video marketing.
What are your words on that?

Cristian Trujillo
Aug 13, 2017

Thank you for sharing this amazing insights.

I was wondering if you could share with us the source of this stats.

I'd like to mention them in a presentation, and it'd be great to be be prepared if someone ask.

thank you

Aug 23, 2017

Fantastic article! Provides all the minute details about video-marketing-statistics. Have bookmarked your site. Keep up the good work. Thank you for share it.

Susan George
Sep 02, 2017

Thanks for posting this informative information

Amara Heslin
Sep 06, 2017

Thanks for sharing such informative post! Indeed videos are a big hit now in the internet marketing scene. I think what makes it all the more better than a simple article or a short blog is that videos relay information in just a matter of seconds or minutes and is entertaining and is something that could be retained in people's mind. -- Site Above Solutions

Oct 14, 2017

I feel like this all supports the idea that the internet is slowly moving to a video-first platform. Users want information faster than ever and people are hard-wired to respond to non-verbal communication that is only available in video content.

Nov 15, 2017

With all these info given, businesses should definitely be more invested in videos. Thanks for sharing, Mary! Such great info.

Eadlyn Schreave
Jan 10, 2018

Hi, very useful and informative article. Keep posting! I'll be waiting for your next article.

gk questions
Jan 18, 2018

Thank you for sharing such valuable info.

EG Comercial
Jan 21, 2018

Realmente vídeos chamam muito a atenção do publico. Ótima publicação!

Feb 03, 2018

Thank you for all these amazing stats! So helpful.

anil kumar
Feb 19, 2018

I came across your blog and I found it quite simpler and informative. usually, i reading blogs and one thing I'd like to say that your blog is so good.

Sean Walsh
Feb 25, 2018

Great article! Thanks! We are working on developing a lot of video for our online cabinet business. Glad I stumbled on this.

Feb 26, 2018

nice way ty for your post

Feb 27, 2018

i like it this is article i am complete reed this is article very good and great article thank you very much superb

Mar 04, 2018

Hi there,
thanks for these great stats!
Is there any source to refer to or are these numbers just coming out of your mind for some hidden agenda? :D
I really like them though. I even want to use some of the statistics in a scientific research paper but to do that I need to refer to some source other than "wordstream.com" lol - nothing against your quality, it is just that academia is very snobbish, sigh.

Allen Finn
Mar 05, 2018

Hi, Michael.

Each stat has a hyperlink to its source.Hope that helps!

Jack Hermie
Mar 07, 2018

Much obliged to you for all these astonishing details! So accommodating.

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