26 Free Online Marketing Courses: Learn Digital Marketing!


We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.

Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!

WordStream’s PPC University

PPC University. Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC. With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University. In addition, PPC 101 is available as a free marketing course download. Toga, toga, toga!

free marketing courses


Google’s Online Marketing Challenge

Google Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more.

Constant Contact’s Social Media Quickstarter

Social Media Quickstarter. This collection of online marketing guides from Constant Contact will help you master social media marketing in no time. Featuring quick, easy-to-read guides, social media novices can browse this extensive knowledge base at their leisure.

free online courses in marketing

CopyBlogger Marketing Email Course

Internet Marketing for Smart People Email Course. This 20-installment email marketing course from CopyBlogger will give you the low down on content marketing, copywriting, SEO, and keyword research, and more! Best of all, it’s dished out to you via email so you won’t get bogged down with too much educational info sent all at once.


marketing courses online for free

As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then - new classes are always being added.


DS106: Digital Storytelling and Social Media. Get involved in the massively popular online course/social experiment that will help you gain a better understanding of digital storytelling and how it influences social media.

HubSpot: Inbound Marketing Training

HubSpot’s Inbound Marketing Training Program and Certification. Enjoy these 12 free marketing classes and reading materials from HubSpot to help you master inbound marketing. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action, and more! Finish up with an exam to prove your worth.

free marketing course online


Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:

  • Certificate Course in Writing for a Global Market. Deals with globalization and how it necessitates writing for a worldwide market, rather than simply a company’s native tongue.
  • Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
  • Projecting Your Brand Through New Media. Learn how to use media to promote your brand voice and how to tailor your message to various markets.

No Time to Learn PPC? Download our Free Guide and Learn at your Leisure! 


edX is another popular website for attending free online classes. Your online classroom, without the mysterious school lunches.

free marketing classes online

Some recent archived classes that might interest marketers include:

  • Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs. 
  • The Analytics Edge. Discover the power of data and learn how analytics can give your business a leg up.


ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies.

MIT Open Courseware

MIT offers some of their course materials for free online. There are a ton of offerings for entrepreneurship and through the Sloan School of Management.

marketing classes for free

Some recommended classes for those interested in marketing….


Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing!

free online marketing classes

The internet marketing courses we’ve listed below are 100% free, but Udemy has other paid offerings as well if you feel like dishing out dough for more advanced, extensive courses.

Not Quite Free (But Close)

If you don't mind spending some money, there are plenty of great paid online marketing classes available as well. Paid classes tend to be more comprehensive, making them a good choice if you're serious about becoming a marketing master.

Udemy [Paid Classes]

There are some paid Udemy courses that come highly recommended that may be worth checking out if you’re not afraid to whip out the wallet.

A bit too pricey for your blood? Try some of these Udemy discount codes – they can offer some serious deep discounts that may make paying for these classes a bit more palatable.

Udemy Codes

  • NEWSTUDENT50 = 50% off
  • SAVINGS75 / LIFEHACKER75 = 75% off
  • RMNWEBAPPS = 80% off

Lynda [Membership Required]

free marketing learning

Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. While Lynda is most famous for their abundant software video tutorials, they also offer courses for online marketing, AdWords, Facebook, and more.

Membership is $25/month or $375/year. They also have group membership plans for companies looking to train employees. Ask around your workplace – you might be able to access Lynda for free if your company already has a membership.

More (Free) Learning Fun Stuff

Maybe the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices. Try…

Marketing Podcasts

Podcasts are fantastic because they are so mobile, multi-tasking friendly. You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re discreet enough, during your staff meeting (although we don’t advocate trying it).

These marketing podcasts are a few fan favorites. Give them a listen!

  • Entrepreneur on Fire. Entrepreneur guests share their wisdom and experience with host John Lee Dumas. Also awarded “Best of iTunes” in 2013.
  • Marketing Over Coffee. A weekly discussion of the latest happenings in marketing with John Wall and Christopher Penn.
  • I Love Marketing. Hosted by Dean Jackson and Joe Polish, this podcast discusses all things marketing, from lead gen to emails.
  • Duct Tape Marketing. This podcast, hosted by John Jantsch, provides listeners with expert interviews and a variety of marketing techniques and strategies.

Freakonomics Podcast

Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.

free online marketing resources

OK, that doesn’t sound thrilling either, but I swear you’ll love it. While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast.

Ted Talks

There is a great collection of fascinating Ted Talks specifically about marketing. Give them a whirl.

Do you have any favorite free online marketing courses, classes, or resources you want to share? Let us know in the comments!

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Aug 20, 2014

A great list of courses I must remark! Apart from Coursera, Inbound marketing Training from Hubspot, and CopyBlogger Marketing Email Course, others are new to me. I guess it would be wise to try out others.The sources of these courses are tried and tested websites. Being free or nearly free to participate in any of the program is simply amazing! 

Aug 20, 2014

Thanks for the great post Megan, I'm not a marketeer but a graphic / web designer I want to promote my business using social media. The courses you have listed here will be certainly helpful to me.

But I still have doubts on how effective social media marketing is in drawing leads and new customers. Do you think social media Marketing will help my web design business ?

I look forward to your reply.


Aug 21, 2014

Thanks Megan for sharing these wonderful resource.  I have been in this digital marketing space for quite long.    Thanks Larry for wonderful platform.I do agree with you about there is no specific course on online marketing.  No wonder we live in a world where there is no specific course to teach this skill. I think the industry body should come with something for all.  But seeing exponential growth of this industry. Since, we are moving to mobile world, the next step would be taking the online marketing to the mobile platform.  That search will be narrowed.I am fascinated about the word "search"".  Because, the entire online marketing is about "searching"" for things.ThanksAjish

Aug 27, 2014

Thanx for the useful post .. its too good :) :)

Inspire Center Solution
Sep 12, 2014

Thanx for the useful post .. its too good :) :)

matthew acutesoft
Sep 17, 2014

Thanks for the great post Megan, I'm not a marketeer but a graphic / web designer I want to promote my business using social media. The courses you have listed here will be certainly helpful to me

Sep 30, 2014

Thank you Megan for a great list of course. Surely I'll choose one and took class eventually. Online world is very competitive and we need to become intelligent for us to learn new things.  Taking up an online marketing training course is good idea to be on top.

Nov 14, 2014

Great list! I've checked out almost all of these courses and gotten all the way through a few of them. Slightly outdated; Udemy is now charging $29 for the Google Adwords 101 Class. Thanks for the resource!

sarkari naukri
Nov 18, 2014

Thanx for the useful post...

Nov 24, 2014

Thanksfor the list Megan.

Cramer Imaging, Pocatello Photography
Dec 09, 2014

Thanks for the list of suggestions.  I will be checking some of them out.

Apr 15, 2015

Hi Megan,

Great list - and thanks for mentioning the Inbound Certification! We are honored to be on this list with all these other great programs.

We're doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!

Thanks again!


Elisa Gabbert
Apr 16, 2015

Thanks Sarah!

Sep 03, 2015

It's perfect time to make some plans for the future and it's time to be happy.
I have read this post and if I could I desire to suggest
you some interesting things or suggestions.
Perhaps you could write next articles referring to this article.
I wish to read even more things about it!

Apr 28, 2015

Awesome courses. If I am an advance online marketing professional looking for advance content, which course would you recommend?

May 05, 2015

This is very useful information,thanks

May 21, 2015

Thanks Megan Marss for sharing this resource.

Digital Marketing Singapore
May 26, 2015

Thanks for your suggestion. This is really very useful to all.

May 27, 2015

Excellent list, thanks for sharing! I hope you keep it updated for future reference.

Aug 05, 2015

Thank you for the great information in fact these free course even conducted at offline too, appreciate your help.

Dec 04, 2015

Thanxs For Sharing this Information

Jack Kyle
Dec 08, 2015

A selection of fantastic courses there to find online marketing success. Thanks for sharing!

Jan 01, 2016

Thank you, it is a very good list. I can see many of the resources that are available. MNU is a new startup that offers online education for marketers but also the tools many of the tools needed for digital marketing. May be beneficial for some readers to be aware of also.

Jan 28, 2016

This is a pretty good list, but I have to say in my experience sources like Udemy and Lynda really only offer up a sub-par experience. Udemy especially, seems to be filled with a lot of courses that are made by people simply looking to say they have a "product" so they can market it. I've burnt a lot of cash on these in the past and didn't learn much more than the art of spotting bs! ( which in and of it's self is useful)

I was with Affilorama for while, and was really happy with them. Their pretty lesser-known, but have been seeing a surge in popularity with the results that've been posted.

Apr 03, 2016

Excellent list. Thank you!

Mike Sweeney
Apr 12, 2016

Excellent list of courses and programs! I've tried a few and have another you should include. Doing a write up on it now on my blog. The best free training (spread out over 14 days) I know of today.

Contact me for information on it.


Sherrie Lanell
May 20, 2016

Thank you for sharing. This list of courses is a great starting point for anyone looking for initial or additional training.

Jun 16, 2016

WOW just what I was searching for. Came here by searching for reviews

Subodh Jain
Jun 03, 2016

Thanks. Great list I reckon. I am a beginner and as a student i could afford to pay huge sums of money for DM courses. This is a great list and keep sharing :)

Nettech India
Jun 08, 2016

Thanks for sharing such a useful information.
We from Nettech appreciates you.

Brian Barr
Jun 23, 2016

Great list! I've taken the Google Challenge & plenty of courses on EdX - great resources. Will definitely be checking out some of the others.

Another great course is www.programmingformarketers.com

It's a free 14 day email course that focuses on actionable "hacks" you can use to automate, scale, and improve your marketing efforts. Including Viral Referral Campaigns, Optimizing Landing Pages, Twitter Automation, SQL queries and more. No coding knowledge required.

Disclaimer: I recently started working with the course's creator after taking the course myself.

Paul Marshall
Jul 04, 2016

I have, and would definitely recommend the HubSpot certification. The supporting references are full of great advice on successful inbound marketing and it's an essential step if you're looking to become a HubSpot partner.

Patricia Lynn
Aug 06, 2016

Great Article on free online marketing course. I have done a lot of research online and found great resources and tools for Online Marketing and how to promote your business using social media, PPC advertising and more. Follow the experts and take advice from successful businesses and follow their lead.

Jesper Åström
Aug 08, 2016

Just published my online course in Viral Marketing for free. I decided I had earned enough on it. It has been up for about a month, have about 1200 participants from about 40 countries. WordStream is used as one of the tools in the maintenance and monetization phases of the viral process. If possible, I would love to write a guest post on how to use keyword research in order to make content go viral.

Sep 02, 2016

Nice list, certainly a helpful resource

Sep 09, 2016

Hello Megan,
Thanks for such an informative and helpful article.

Oct 04, 2016

Comprehensive list Megan! I'll be adding many of these to my site.

If anyone is looking for additional digital marketing resources, I created a collection of over 175 sites, tools, articles broken down by topic (email, content, social, etc) and by skill level (beginner to intermediate).


Oct 05, 2016

I'm really enjoying the skillshare app, as well. It's $10/month and the videos are truly helping me learn the Adobe Suite skillset quickly.

PS: I disliked how paid courses are set up in Coursera--I'm a bright person with excellent reading comprehension, but others in the class were scoring very low, yet giving positive reviews in the comments... and so a lot of people were failing the classes when they should be getting a B average. And people were scoring others really low and giving them ridiculous feedback that proved they didn't understand the material themselves. No thanks on the ignorant masses making sure I don't pass a class I'm paying for... good idea on paper, but between the complicated scoring set-up and the propensity for others to want to feel superior (even based on gender, ethnicity, etc.) it simply did not work well.

Oct 27, 2016

Excellent article. Highly absorbing and well penned blog post. The post are attracted me. It's interesting. I like read it.

Nov 28, 2016

looking for list of free Online Marketing Courses



satyanaryana raju
Dec 01, 2016

Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.

Jack helmen
Dec 02, 2016


Thanks for the very inspiring and useful article.... Thank you very much and keep more updating.......

Vidas Vegas
Dec 06, 2016

Thank you for valuable information.

Bob Oliver
Dec 08, 2016

Learning online saves much time well your blog was pretty interesting and helpful :)
I really appreciate your work :)

satyanarayana raju
Dec 14, 2016

May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.

JEM Management Training
Jan 05, 2017

A great list of online marketing courses. Such types of courses are designed for those who want to become a designer and promote the business using social media.

Thanks for sharing for such an inspiring article.

Bob Oliver
Jan 09, 2017

Excellent article.! this is free online marketing courses and thanks to sharing a page and i very help full to use this side and thank you so much

Jan 13, 2017

Wonderful content for 26 Free Online Marketing Courses: Learn to be a Marketing Mastermind. This information I found very useful and shall able to develop my skills better than past ever. Thanks for your kind info and help indeed.

Len Palmer
Jan 13, 2017

Excellent article. I picked up lots of great information! Thanks!!!

Feb 08, 2017

I know more information form your post .You can visit Email Marketing for know more information.


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