5 Hot Blog Design Trends in 2017

On May 30, 2017
6

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.

Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.

 Blog design trends 2017

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4 Useful Features Hidden in the New AdWords Interface

On May 25, 2017
8

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies.

Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going to notice the new stuff at their disposal.

Come December, though, every single one of us will come face to face with “the new AdWords experience,” the pet name Google’s given to their complete overhaul of the AdWords user interface.  

new adwords ui

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11 Changes & New Features Coming to AdWords: What You Need to Know

On May 23, 2017
5

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.

Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of all the updates right here.

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13 of the Best Instagram Ads We’ve Ever Seen

On May 22, 2017
2

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

Instagram Ads

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WordStream Welcomes Howard Kogan Aboard as President

On May 19, 2017
1

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!

We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!

WordStream wins Fast50 award

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9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

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