5 Tips to Make Your YouTube TrueView Ads Unskippable

On March 29, 2017
4

Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform. YouTube advertisers might understandably be a bit worried about how they’re going to capture a viewer's attention in a matter of seconds.

While advertisers will still have the option to create unskippable 20-second or 6-second ads, TrueView ads might be the better option. According to Google, viewers who do not skip your ad are 10X more likely to share content, subscribe to your brand channel, and/or engage with your brand. The other benefit is that you only pay when viewers do not skip!

youtube trueview ads examples

Read More

ETA (and More) Coming to Dynamic Search Ads

On March 28, 2017
0

Still mourning Exact Match Keywords?

Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.

While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alteration to DSA, all of which could have a profound impact on your account performance.

dynamic search ad expanded text ad creation adwords 

Read More

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

On March 28, 2017
5

When we launched the Facebook Opportunity Calculator last summer, we knew two things:

  1. That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months).
  2. That organic reach on Facebook is dwindling.

What we didn’t know is exactly how much running Facebook ads can do for your business page. We dug into the data from our calculator to see what the real relationship between organic Facebook marketing and paid Facebook advertising is.

facebook organic metrics total page fans 

Read More

Trust Signals: How They Work & When to Use Them

On March 27, 2017
1

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship.

What am I talking about?

Trust.

 Trust signals and how to use them

Read More

The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
9

Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

Read More

How to Optimize Shopping Campaigns for Every Level of Intent

On March 23, 2017
8

Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.By combining multiple shopping campaigns with strategically placed negative keyword lists, you can separate out the best, average and worst traffic to significantly raise sales without compromising on profitability.

In this article, I’ll show you how to do it.

seasonal shopping campaigns

Read More

New Free Tools: Check Your AdWords Metrics Against Benchmarks!

On March 22, 2017
4

Viewing on mobile? Check out our new tools here!

If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to know what a good CTR is in your own industry. Which numbers should you be looking to beat?

Read More

Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants

On March 21, 2017
2

SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San Jose was no exception. Google’s own Jason Douglas took center stage to kickoff SMX and reveal how the search giant plans to change the search experience – both on and off the SERP – in 2017.

             

Read More

Pages

WordStream Awards: