Snap Inc. Opens Advertising Opportunities to SMBs

On May 8, 2017
1

Starting in June, Snap Inc., the parent company of the popular mobile app Snapchat, will begin offering advertisers a suite of self-service advertising tools.

For the past few years, Snap ads have been available to big brands through large media buys accompanied by a Snapchat sales rep, or third-party software providers that plug into Snapchat’s advertising API. To invest, your company had to fork over hundreds of thousands of dollars on custom campaigns, often executed and run by third parties.

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31 Must-Ask Interview Questions for Marketing Jobs

On May 8, 2017
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Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple positions at once, it can be hard to keep up!

The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information.

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What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
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No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

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7 No B.S. Tips for Getting Freelance Writing Work

On May 3, 2017
2

 Finding freelance writing work

Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy.

And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.

Want to be a freelance writer? Here are seven no B.S. tips for finding and getting freelance writing work (from an accidental writer who’s made a lot of money doing it).

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The Last Guide to AdWords Account Structure You'll Ever Need

On May 2, 2017
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One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

adwords account structure guide

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Introducing New Smart Display Campaigns in AdWords

On May 1, 2017
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The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.

Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns, which are rolling out of beta to all advertisers now. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
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Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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How to Compete in Facebook Ads

On April 27, 2017
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If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.

 How to Compete in Facebook Ads

Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix.

The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive).

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