The Beginner’s Guide to Duplicate Content

On October 6, 2017
3

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them.

In this article, I’m going to dispel a few myths about duplicate content and SEO that are still lingering in a post-Panda world, as well as giving a few tips as to how to keep on the right side of Google’s guidelines so that search engines and users love your content.

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How I Achieved a 48% Success Rate Using Twitter for Link Building

On August 25, 2017
5

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask.

Part of the problem is leverage. The majority of outreach takes place from a position of weakness. When our success rate is low, we try to compensate with sheer quantity. And if quantity is a fundamental part of your strategy, your outreach can end up looking a lot like this:

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10 Highly Effective B2B Link Building Tactics

On June 21, 2017
4

Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting.

There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy. In fact we used to have a role here specifically for writing guest posts (8 a week if you can believe it). That’s how much we believe in it.

There are a lot of ways to get backlinks, and some require more work than others.

b2b link building tactics

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Value of a #1 Google Ranking Down 37% in Two Years?

On April 26, 2017
29

SEO is hard, y’all.

It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains.

seo growth

WordStream's traffic growth since 2009

See how the slope of growth is less steep toward the end?

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OK, Google: How Do I Optimize My Site for Voice Search?

On March 14, 2017
9

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

 Google Voice Search

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013. During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

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How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
7

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
4

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

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