10 Highly Effective B2B Link Building Tactics

On June 21, 2017
3

Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting.

There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy. In fact we used to have a role here specifically for writing guest posts (8 a week if you can believe it). That’s how much we believe in it.

There are a lot of ways to get backlinks, and some require more work than others.

b2b link building tactics

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Value of a #1 Google Ranking Down 37% in Two Years?

On April 26, 2017
28

SEO is hard, y’all.

It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains.

seo growth

WordStream's traffic growth since 2009

See how the slope of growth is less steep toward the end?

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OK, Google: How Do I Optimize My Site for Voice Search?

On March 14, 2017
8

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

 Google Voice Search

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013. During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

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How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
7

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
4

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

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Beginner’s Guide to Keyword Search Volume for Marketers

On January 23, 2017
7

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.

Beginner's Guide to Keyword Search Volume 

In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.

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9 Crazy Predictions for SEO in 2017

On January 9, 2017
29

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

2017 seo predictions

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

I think it's time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

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The 13 Best SEO Posts of the Year

On December 28, 2016
6

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts ­– I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.

featured snippets data

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