Blog List

The Big, Easy Guide to Keyword Research for Businesses

On August 9, 2017
5

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided.

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The Ridiculously Awesome Guide to Facebook Live

On July 31, 2017
3

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!

facebook live guide

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11 Examples of Great Customer Testimonial Pages

On July 19, 2017
1

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands.

While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.

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6 Free Resources for Industry-Specific Marketing Benchmarks

On July 12, 2017
6

Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”

While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provide data for your specific vertical.

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9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
4

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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5 Tips to Make Your YouTube TrueView Ads Unskippable

On March 29, 2017
4

Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform. YouTube advertisers might understandably be a bit worried about how they’re going to capture a viewer's attention in a matter of seconds.

While advertisers will still have the option to create unskippable 20-second or 6-second ads, TrueView ads might be the better option. According to Google, viewers who do not skip your ad are 10X more likely to share content, subscribe to your brand channel, and/or engage with your brand. The other benefit is that you only pay when viewers do not skip!

youtube trueview ads examples

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