Blog List

33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

On August 2, 2017
5

Let’s talk optimization.

Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load time to get that bounce rate to dip.

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Most Expensive Keywords, Ad Hacks & More Top Posts from June

On June 30, 2017
2

Summer is finally here! June was sunny and warm for those of us in the northeast, and we finally got our fill of vitamin D. Though the month flew by, it was an exciting couple of weeks for us at WordStream! We completed a lot of cool projects that we shared with you. In case you missed it, here are our top ten posts from the month of June.

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Our Best Tweets Ever (And How to Replicate Them)

On June 22, 2017
1

At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with.

First, let me tell you: it’s been hard. We post and tweet a LOT. We have a lot to share, what can I say? And obviously social media is part of our overarching marketing efforts, so we want to make sure that not only are we giving our followers what they want to see, we’re also accurately representing WordStream as a company.

Best Tweets and How to Replicate Them

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LOTS of New AdWords Features, & More Top Posts from May

On June 1, 2017
0

We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching our breath. Below is the best of the blog from the past month—don’t miss any of our (or Google’s) big changes and helpful guides.  

Best of the WordStream Blog

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13 of the Best Instagram Ads We’ve Ever Seen

On May 22, 2017
2

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

Instagram Ads

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Snap Inc. Opens Advertising Opportunities to SMBs

On May 8, 2017
1

Starting in June, Snap Inc., the parent company of the popular mobile app Snapchat, will begin offering advertisers a suite of self-service advertising tools.

For the past few years, Snap ads have been available to big brands through large media buys accompanied by a Snapchat sales rep, or third-party software providers that plug into Snapchat’s advertising API. To invest, your company had to fork over hundreds of thousands of dollars on custom campaigns, often executed and run by third parties.

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31 Must-Ask Interview Questions for Marketing Jobs

On May 8, 2017
2

Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple positions at once, it can be hard to keep up!

The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information.

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