Blog List

Positive vs. Negative Ads: Which Works Better?

On August 8, 2017
3

I am not particularly excitable, and I am by no means sentimental.

I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear…

It would appear I am in the minority.

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5 Ways to Use Facebook Ads to Take Down Your Competitors

On August 1, 2017
5

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice.

What exactly does that mean?

If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are already growing familiar with your competitors’ brands. This doesn’t bode well for the bodies circling the top of your sales funnel, but it’s especially concerning when we consider folks with wallets already in hand.

facebook competitor ad strategies 

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Best New Online Advertising Features of 2017 (So Far)

On July 17, 2017
2

2017 is half in the bag!

The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened.

While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, across platforms, that can make an impact on your digital marketing strategy.

new online advertising features adwords 2017 

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The 25 Most Expensive Keywords in Australia

On July 3, 2017
4

australia's most expensive adwords keywords

Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite?

(I had to get that out of the way. I’m sorry. Please don’t leave.)

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35 Face-Melting Email Marketing Stats for 2017

On June 29, 2017
2

Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. 

There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on?

(This is the part where you say, “No, man. That’s quite enough. Turn down that racket and get to the stats already.”)

35 email marketing statistics for 2017 

To help guide your email strategy, we’ve compiled a comprehensive list of useful email marketing statistics.

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5 Insurance Marketing Tactics that Drive Quality Leads

On June 20, 2017
1

“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.

In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.  

This frustrates your clients (especially the yellers) which in turn frustrates you. It’s all very dramatic.

Insurance Marketing Tactics

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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
16

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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